Seoul Journey

We’ve just crossed $6,000.

That means Seoul Journey is now 75% funded, with 237 backers already on board and 6 days left to go.

First of all: thank you. Every pledge, comment, and share has helped carry this project forward.

But we’re not at the finish line yet.

These last 6 days matter more than ever. If you’ve been following the campaign and waiting for the right moment to jump in, this is it.

Seoul Journey is a colorful 2 to 5 player card game about exploring Seoul through iconic locations, food, culture, and memorable moments, all in a fast 30 minute experience.

If that sounds like your kind of trip, we’d love your support today.

And if you’ve already backed the project, the single best way to help right now is simple:
Share the campaign with one friend who might enjoy it.

This game is the result of more than a year of work by a four-person team, shaped through design, testing, and constant refinement. 
We’re close enough that every new backer can make a real difference!

Let’s keep the journey going. 🇰🇷✨

Thank you for being part of it!

Seoul is full of unforgettable places — ancient palaces, modern landmarks, hidden gems.

Every Highlight in Seoul Journey changes how you plan your trip through the city.

🏙 Gangnam Style
Score 2 points per adjacent Red or White highlights.
Stay in the modern heart of Seoul where pop culture, fashion, and neon lights collide.

🗼 Namsan Seoul Tower
Earn 4 points if you played no Yellow cards.
From the top of Namsan, you see the whole city… but none of the hidden temples below.

🥋 Taekwondo Match
Looking at the match energizes you: draw until you have 4 cards in hand.

🏯 King’s Palace
Stay immune to other players’ Guardians if you haven’t played any — and score extra points at the end of the Day if you kept your court free of them.
It’s good to be the king!

Each color in the game represents a different side of Seoul — from vibrant city life to peaceful temples. 

Which Seoul location would you visit first?

With 9 days left, now’s the perfect time to join the journey!

The Early Bird pledge level has now ended, and we want to thank everyone who jumped aboard early and helped push the campaign forward.

Thanks to your support, Seoul Journey has now crossed the 70% funding mark, with 221 travelers already on board.

We’re getting closer to bringing the journey through Seoul to the table.

If you missed the Early Bird, the adventure is still open — and every new backer helps us move closer to our destination.

With 11 days left, thank you for being part of the journey!

Our Early Bird pledge level for Seoul Journey will close in 24 hours. (1pm EST)

If you’ve been thinking about joining the journey through Seoul’s vibrant streets, this is the best moment to hop aboard.

Backers who join before the Early Bird ends secure the lowest price of the campaign before the pledge level disappears.

From ancient palaces to neon nightlife, your itinerary through Seoul is filled with unforgettable Highlights, cultural moments, and surprising strategies as you compete to build the most memorable trip.

Hello all!

During early testing of Seoul Journey, I realized something uncomfortable: if players could plan perfectly, the trip felt too safe.
Some travel games feel curated. You assemble the ideal experience. Everything is visible. Everything is controlled.
That’s not how I travel.

My best memories usually come from the wrong turn, the unexpected market, the random event I didn’t plan for.
That idea became the core tension of the game.

On your turn, you can either:

Play from your hand (Book a trip!)
You know what you have. You discard one card face-up as cost (Time is limited!), play what fits your tableau, and keep control.

or

Take a pile from the City (Experience)
Some cards are face-up. Some are face-down.
You must play one of them.
Then you keep the rest.

As piles grow, they become more attractive.
Because the City only refills after a pile is taken, players are constantly adding cards to existing piles. Over the course of a Day, some piles quietly become huge.
A 4-card pile is hard to ignore. More cards means more flexibility… at least in theory.

But here’s the catch: when you take a pile, you must immediately play one of those cards.

Not from your hand.
From the pile.

Sometimes that’s perfect - often the case if you play a face up card.
Sometimes it derails your plan.

You might be building a Day with zero green cards because you’ve decided to ignore Nature this round.
Maybe you’re chasing Red Hallyu bonuses.
Maybe Green doesn’t align with the Trend.

Then you grab a fat pile of mostly face down cards and the only playable Highlight inside is green.

Suddenly your perfect plan collapses, and you have to improvise.
That moment of adapting to the unexpected is exactly what traveling through a city feels like.



Now what?

Do you pivot your strategy?
Do you accept weakening your majority?
Do you play a Tiring Highlight earlier than you wanted and risk locking yourself out later?

That moment is intentional.

I didn’t want travel to feel curated. I wanted it to feel reactive.

In Seoul Journey, you’re not building a perfect itinerary from a brochure.
You’re adapting to what the city throws at you.

Sometimes the best stories start with a plan.
Sometimes they start with, “Well… I guess we’re going there now.”

So the question isn’t only:

“Is that pile big enough?”
It’s also:
“Am I ready for what’s inside it?”

Thanks for following the journey so far!
If you enjoy seeing how the design evolved, sharing the campaign with a friend who loves travel or city-themed games really helps the project grow.