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Seoul Journey

Created by Play to Z

Welcome to Seoul Journey, the exciting card-based board game that lets you explore the bustling streets of Seoul!

Latest Updates from Our Project:

Early Bird Has Ended — Seoul Journey is Now 70% Funded! 🎉
29 days ago – Sat, Mar 07, 2026 at 11:16:56 AM

The Early Bird pledge level has now ended, and we want to thank everyone who jumped aboard early and helped push the campaign forward.

Thanks to your support, Seoul Journey has now crossed the 70% funding mark, with 221 travelers already on board.
We’re getting closer to bringing the journey through Seoul to the table.
If you missed the Early Bird, the adventure is still open — and every new backer helps us move closer to our destination.
With 11 days left, thank you for being part of the journey!

Early Bird Ending in 24 Hours!
about 1 month ago – Fri, Mar 06, 2026 at 10:09:57 AM


Our Early Bird pledge level for Seoul Journey will close in 24 hours. (1pm EST)
If you’ve been thinking about joining the journey through Seoul’s vibrant streets, this is the best moment to hop aboard.

Backers who join before the Early Bird ends secure the lowest price of the campaign before the pledge level disappears.

From ancient palaces to neon nightlife, your itinerary through Seoul is filled with unforgettable Highlights, cultural moments, and surprising strategies as you compete to build the most memorable trip.

Designer Diary #1 – Planning vs. Letting Seoul surprise you
about 1 month ago – Thu, Mar 05, 2026 at 04:12:37 AM

Hello all!

During early testing of Seoul Journey, I realized something uncomfortable: if players could plan perfectly, the trip felt too safe.
Some travel games feel curated. You assemble the ideal experience. Everything is visible. Everything is controlled.
That’s not how I travel.

My best memories usually come from the wrong turn, the unexpected market, the random event I didn’t plan for.
That idea became the core tension of the game.

On your turn, you can either:

Play from your hand (Book a trip!)
You know what you have. You discard one card face-up as cost (Time is limited!), play what fits your tableau, and keep control.

or

Take a pile from the City (Experience)
Some cards are face-up. Some are face-down.
You must play one of them.
Then you keep the rest.

As piles grow, they become more attractive.
Because the City only refills after a pile is taken, players are constantly adding cards to existing piles. Over the course of a Day, some piles quietly become huge.
A 4-card pile is hard to ignore. More cards means more flexibility… at least in theory.

But here’s the catch: when you take a pile, you must immediately play one of those cards.

Not from your hand.
From the pile.

Sometimes that’s perfect - often the case if you play a face up card.
Sometimes it derails your plan.

You might be building a Day with zero green cards because you’ve decided to ignore Nature this round.
Maybe you’re chasing Red Hallyu bonuses.
Maybe Green doesn’t align with the Trend.

Then you grab a fat pile of mostly face down cards and the only playable Highlight inside is green.

Suddenly your perfect plan collapses, and you have to improvise.
That moment of adapting to the unexpected is exactly what traveling through a city feels like.



Now what?

Do you pivot your strategy?
Do you accept weakening your majority?
Do you play a Tiring Highlight earlier than you wanted and risk locking yourself out later?

That moment is intentional.

I didn’t want travel to feel curated. I wanted it to feel reactive.

In Seoul Journey, you’re not building a perfect itinerary from a brochure.
You’re adapting to what the city throws at you.

Sometimes the best stories start with a plan.
Sometimes they start with, “Well… I guess we’re going there now.”

So the question isn’t only:

“Is that pile big enough?”
It’s also:
“Am I ready for what’s inside it?”

Thanks for following the journey so far!
If you enjoy seeing how the design evolved, sharing the campaign with a friend who loves travel or city-themed games really helps the project grow. 

New Video & Spread the Word of Seoul Journey Throughout the Land! 🛩️
about 1 month ago – Wed, Feb 25, 2026 at 05:33:51 AM



Hello travelers! 🐲

Thank you so much for being part of Seoul Journey's inaugural trip! As we get ready to visit the streets of Seoul, we need your help in spreading the word!

If you get the chance, give Seoul Journey a shout-out on Reddit, Facebook Forums, and anywhere else you think would be a good place. Raising the game's visibility will help us reach our goal and unlock all the stretch goodness!

Reddit: https://www.reddit.com/r/boardgames/

The Boardgame Group on FB: https://www.facebook.com/groups/210675258986501

And feel free to post anywhere else you can imagine.

Thank you, and see you on the streets of Seoul!

BONUS:

Ruel Gaviola has just made a fantastic video explaining how to play Seoul Journey. Give it a watch on BGG and make sure to give it a thumbs up - doing so raises our visibility and helps others discover our game! 📺

https://boardgamegeek.com/video/599723/seoul-journey/seoul-journey-teach-and-play

-The Seoul Journey Team🎉